As a business owner who understands that Internet is vital to success, you may have asked yourself what you can do do promote your business online.

Video marketing might be the answer.

Promotional online marketing videos are increasingly becoming one of the Internet’s best tools for capturing potential customers.  (Check out some of our Case Studies to see how it helped our clients.)

There seems to be little disagreement that video marketing is popular. According to one estimate, 45 percent of Internet users watch at least one online video a month. That same estimate found that 100 million Internet users watch at least one online video per day. According to another study, online video consumption increased 38 percent between May 2011 and May 2012.

Those statistics do a good job of showing just how widely consumed online promotional videos are. Now, let’s examine why they work.

With video, a viewer’s mind and sense of sight and hearing are near-constantly engaged. The strength of that connection means the viewer is not very likely to turn away, get distracted or stop watching altogether. That is why marketing videos are successful tools. One researcher estimates that a minute of video has the same impact as 1.8 million words (yes, million).

Recently, a website dedicated to SEO performed a six month study on websites that had only text, text and pictures and text, pictures and video. The study found that sites with video kept viewers interested for six full minutes. Text-only pages got about four-and-a-half minutes of attention, and text-and-picture sites got just four-and-three-quarters. (Take a look at the results of the study here.) As you can see, that study suggests videos do an excellent job of forming a near-instantaneous connection with your viewer.

Now, one thing that has gone unsaid thus far is that this all applies only if you are offering viewers high-quality video. An online marketing video that is poorly lit, choppily edited or has bad sound quality is not compelling and thus won’t gain traction with your viewers. That’s the crucial component.

If you’re interested in learning more about online video marketing, you are welcome to contact us.

YVMP is a Content Marketing Agency.  We create strategic messages to help you Connect, Engage, and Retain loyal customers. 

Call 866-702-9197 today to get your Video Marketing questions answered for free.  No Obligation to Sign up.

Content is King.  Consistency is Key.  Grow Your Business with YVMP!

Contact YVMP:

Phone: 1-866-702-9197