Using Competitors for an Effective Content Creation Strategy

content creation

Content creation is undoubtedly one of the most difficult parts of any online marketing effort. After all, you need to continuously come up with new articles and posts for your readers. And to do that you definitely want to pull out new tricks on a regular basis. So, here is one interesting strategy you should consider including into your content writing arsenal.

Observing your competitors

According to Julia McCoy, knowing how your competitors create their content will undoubtedly help you in crafting your own. But, of course, you can’t simply go out and ask them. However, you can still indirectly see their process by taking a look at the content they release. Blog posts, for instance, reveal a great deal about the kinds of topics their readers are interested in. By looking further at how regularly they post on those particular topics, you can also gauge audience engagement.

Another way to eavesdrop on your competitors’ content is by signing up for their email updates. No need to worry about being sighted, as they are more than likely to overlook your presence in their mailing list, as long as you use a personal email. You could also go further and follow them on their other content outlets to get a full grasp of the kind of content they create.

Churning out content the right way

Of course, simply copying what your competitors come up is a big no in content creation. What you want to do is come up with your own unique content. This is where the information you have gathered from your competitors will come in handy. Lay everything out and compare these with what you have. Here, you are likely to notice the gaps in your own topic set.

However, don’t be too hasty to put these into your content calendar. Tommy Walker says that you should always be mindful of the goals you have set for your own content. Look closely at the topics and see which ones are best suited for particular content goals. When putting them into your calendar, make sure that these don’t coincide with the time at which competitors post theirs, as you will have a hard time getting readership.

Getting the edge

In order to truly attract more readers, you definitely need to make your own mark. Going back to the content information you have gathered, look for topics that they have yet to discuss. Take this opportunity to be ahead and put them on schedule.

But keep in mind that creating content need not necessarily mean coming up with completely new ones. As Miranda Miller says

“The point is that you don’t have to reinvent the wheel, slaving away over a blank page for hours in an effort to come up with something to say that hasn’t been said a million times already. Existing ideas and content can inspire new content without running the risk of plagiarism or regurgitating old information, as long as you get creative!”

Thus, feel free to return to the information gathered once in a while and think of new ways that you can tackle them in your own writings.

Learn more awesome content creation strategies by contacting us today.

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