Inbound marketing is loosely defined as the use of online media efforts; such as blogs, podcasts, SEO, video marketing, social media, whitepapers, and other online efforts to effectively advertise your organization. Most savvy marketing personnel know the value of a solid inbound marketing campaign to contribute to vital business development. The trick is to get senior level management, who are likely to balk at the necessary commitment of resources, discipline, and tactical change, to buy into what the rest of us already know.

Here’s a few ways to get those people to open up their worlds a bit and think outside the box:

  • SEO Rankings – Google is the smartest guy in the room. Actually, they’re the smartest 100 or so. Their algorithms for search engine rank are enough to give Albert Einstein himself an ice cream headache. Therefore, it is more important than ever to produce relevant online content through blogs or whatever other means necessary to ensure your company stays above the fold.

 

  • Mention The Competition – If the trend looks like the competitors are getting the best of you online, then your senior managers are likely to perk up and start giving you their undivided attention.

 

  • B2B – Market research firm, HubSpot cites a whopping 81% of B2B buyers use online search to locate vendors while 51% use search to gather peer recommendations.

 

  • B2C –  Use a great case study. The Opera Company of Philadelphia experienced significant growth with YVMP inbound video marketing services with over 10,000,000 hits to their YouTube video, plus a significant increase in their season ticket sales.

 

  • Case Closed – Or is it? Appeal to your senior staff by showing them actual case studies of the many businesses who have achieved serious results from a properly enacted inbound marketing campaign.

 

  • ROI – This may be the clincher…or the only one they actually listen to. In either case, most senior managers want to know what the bottom line is. Quantify your argument with a solid return on investment number that will convince them to spend the necessary time and resources on your plan.

After they give you the required hand shake and pat on the back, the next thing to do is to enact the best inbound marketing strategy you can for your company’s needs. (We can help you with that.) Finally, in six months when that ROI is realized to be skyrocketing in the black, ask them for your mandatory raise and/or promotion. Good luck!

Your Video Marketing Pro (YVMP) creates and manages your inbound marketing to help grow your business. From research and content analysis, to writing web content for your blog and website, to creating videos and managing your YouTube channel, and making posts on social media accounts like Facebook, Twitter, and Linked In. Contact us today for more information on how we can help your business’ inbound marketing efforts.

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Your Video Marketing Pro (YVMP) strategizes, creates and manages all aspects of web content marketing, video marketing, social media marketing, and maximizes your ROI with content analysis. We help B2B and B2C businesses generate more leads and become a trusted resource to support their inbound marketing efforts.

Content is King.  Consistency is Key.  Grow Your Business with YVMP!